Skills Bootcamp AI in Creative Content Production

Course details

Course provider: Mastered Studios

Eligibility: Applicants must be aged 19 or older and reside in West Yorkshire

Industry: All

Start date: September - December 2025

Duration: 10 weeks 

Venue: Hybrid

Course overview

You will explore AI’s role in content production – from ideation to final delivery. Weekly topics include AI-assisted scriptwriting, image and video generation, AI audio design, editing, localisation, and ethical considerations. Develop practical employability skills through freelancing and portfolio workshops. By the end of the course, you will produce and present an AI-based short film and receive feedback from industry professionals.

This intensive ten-week Skills Bootcamp in AI in Content Production equips aspiring and practising creatives with advanced, industry-relevant skills in using artificial intelligence across the content production pipeline. Designed to meet growing demand for AI-literate content professionals, the curriculum integrates practical training in tools and techniques with critical engagement around ethics, sustainability, and industry practice. 

The programme has been co-developed with input from employers in screen, digital, and post-production sectors, ensuring learners develop not only technical competence but also the commercial and ethical awareness required to operate professionally in fast-changing creative markets. 

Each week is structured around a themed module combining live online sessions, on-demand tutorials, peer collaboration, and guided portfolio development. Learners will apply their knowledge in a practical context through weekly challenges and a capstone project that brings together scripting, visual design, editing, and distribution planning using AI tools. 

Who It Is Suitable For 

This Skills Bootcamp is ideal for: 

• Freelancers, early-career creatives and content producers working in screen, digital marketing, podcasting, social media, and live events 

• Self-employed or contract-based creatives looking to integrate AI tools into their workflows to increase output, efficiency and innovation 

• Recent graduates and mid-career professionals from traditional creative backgrounds (e.g. film, TV, audio-visual) who wish to transition into AI-enhanced roles 

• Creatives from underrepresented backgrounds seeking accessible, flexible training that aligns with new and emerging job roles 

• Individuals with a strong creative portfolio but limited knowledge of AI tools or emerging production workflows 

There are no formal entry requirements, but you must be able to demonstrate basic digital literacy and a commitment to completing the course. Access to a computer capable of handling creative applications and a reliable internet connection is essential. 

What You Will Learn

You will complete ten structured modules that build their capabilities in AI-led content creation, aligned to employer needs and mapped to selected components of the iFATE ST0105 Content Creator standard. 

Week 1: Introduction to AI in Video Production 

• Understand AI, machine learning and deep learning in a creative context 

• Explore tools like Veed.io and inVideo.ai for automated video editing 

• Debate ethical implications of AI in creative workflows 

Week 2: AI in Pre-Production 

• Use AI tools (ChatGPT, Gemini, Claude) to generate ideas and structure scripts 

• Collaborate on storyboarding using tools like Canva, Tome or Figma 

• Develop planning documentation for a short-form video 

Week 3: AI Image Generation for Video 

• Learn prompt engineering strategies and apply them in Midjourney, DALL·E and Stable Diffusion 

• Refine visual outputs for narrative alignment and audience impact 

Week 4: AI Video & Audio Generation 

• Experiment with Runway and Pictory for B-roll and explainer visuals 

• Generate AI soundtracks and effects using Soundraw and Mubert 

• Apply generated assets to short-form content prototypes 

Week 5: AI in Post-Production: Editing & Compositing 

• Use Descript for auto-editing and Adobe Firefly for visual enhancement 

• Explore compositing in After Effects and Nuke with AI plugins 

• Combine AI assets into cohesive narrative sequences 

Week 6: AI in Post-Production: Colour and Enhancement 

• Colour grade and enhance footage using AI features in Resolve and Premiere 

• Learn how to build low-impact, sustainable AI editing pipelines 

Week 7: AI for Marketing and Distribution 

• Optimise content for SEO, thumbnails and metadata using Opus.pro and Jasper 

• Create AI-assisted captions, translations and podcast clips for wider reach 

Week 8: Ethics, IP and the Green Transition 

• Understand intellectual property issues in generative content 

• Map carbon impacts of production tools and workflows 

• Design an ethical framework for personal creative practice 

Week 9: Employability and Freelancing 

• Build a professional profile, freelance offer and pricing structure 

• Practice client pitches and proposal writing 

• Refine CVs, showreels and online portfolios with peer feedback 

Week 10: Capstone Project – AI-led Video 

• Plan, produce and present a 30+ second video using AI tools 

• Engage in critique sessions with industry mentors 

• Participate in a final showcase and pitch to creative employers 

Overall Outcomes 

By the end of the programme, you will: 

• Understand and apply AI tools across the entire video content lifecycle 

• Build a professional portfolio including script, storyboard, visual outputs, edited sequences and distribution plan 

• Be able to critically evaluate ethical and sustainability dimensions of their creative practice 

• Gain confidence in pitching and client engagement 

• Develop the technical and commercial awareness needed to secure freelance, contract or employed work in creative and digital sectors 

Graduates will also receive: 

• A digital badge and certification from Mastered Studios 

• A career development session and feedback from industry employers 

• Access to follow-up support, networking events and job opportunities through the Mastered creative community.

What next?

On completion, you’ll have: 

• A portfolio of AI-enhanced content ready for clients or employers 
• A clear freelance offer and pricing strategy 
• A confident pitch and personal marketing toolkit 
• Real-world experience from project-based learning and employer feedback 

Graduates typically pursue careers as AI video editors, digital content creators, podcast producers, creative freelancers, or social media content strategists.