Classroom learning

Skills Bootcamp in Digital Marketing & Content Creation

Register your interest

Learn the fundamentals of Digital Marketing and Content Creation from understanding underpinning theories and concepts of marketing practice to applying the most appropriate tools to marketing campaigns, how to utilise common digital marketing platforms to achieve business goals in marketing and learning how to utilise Google Analytics. You will also explore customer engagement and market segmentation as well as the role of customer relationships in digital marketing and implement digital and social media strategies. 

This course is only available to applicants based in the West Yorkshire Combined Authority region. 

Course details

Course provider: Apprentify 


  • Applicants must be aged 19 or older:
    • on or before 31st August 2023 for Skills Bootcamps starting between 01 April 2024 and 31st July 2024
    • on or before 31st August 2024 for Skills Bootcamps starting between 01 August 2024 and 31st March 2025.
  • Employed, Self-Employed and Unemployed participants are eligible. 
  • Applicants must have the right to legally reside and work in the UK. 
  • Applicants must reside in West Yorkshire  
  • Applicants must not be in full time education or undertaking an apprenticeship at the time of joining. 
  • Applicants must not have undertaken a Skills Connect course in the past (an individual can only receive funding for one course) 
  • Applicants must commit to liaising with training provider for up to six months after course completion to confirm career progression. 
  • Applicants who are accessing a fully funded training opportunity must confirm their intention to access a new job role with a new employer at the point of enrolling on to the course. 

Industry: Digital/Tech

Start date: 7th May 2024 and 13th May 2024

Duration: Daytime delivery - 2 full days a week 9:30 - 4:30pm (10 sessions/5 weeks) or alternatively 2-5pm 4 days a week Mon/Thurs (20 sessions/5 weeks)

Evening delivery - 4 evenings a week 6-9pm (20 sessions/5 weeks).

Venue: Online learning 

Course overview

In today’s digital age more and more businesses are relying on an effective digital presence to stimulate sales and interest. Our Digital Skills Bootcamp provide the skills you need to pursue a career in Digital Marketing.

Our Digital Marketing and Content Creation course typically costs £2,660. But thanks to a recent scheme, we can offer this course as fully funded to those applicants who are unemployed, self-employed, or employed and looking for a career change. For applicants that are looking to progress within their current job role / employment, a co-funded employer contribution will be required (10% SME / 30% Large employers).

Register your interest today and one of our friendly team will contact you to discuss availability, onboarding and course expectations.

Unlock the secrets of Digital Marketing with Apprentify’s Digital marketing and Content Creation Bootcamp! This course is designed for individuals who are looking to upskill or reskill in digital marketing. You will gain a deep understanding of:

  • Understand Marketing principles
  • Understand how to apply advanced marketing principles
  • Using excel for analysis.
  • Understand the principles of coding on different platforms, understand/develop an appreciation of logic, and how the Web works.
  • How to create web pages using HTML, CSS and content management systems
  • Building websites using WordPress basics/security
  • Search Engine Optimisation (SEO).
  • Understanding of Google Analytics

By the end of the course, you'll know how to use Digital Marketing and Analytical tools to enhance your brand’s visibility, and how to use apply Digital marketing skills to fit into a wider marketing strategy.

What Next?

Can progress to:

Digital Marketing / Content Creator / Advertising and Media Level 3 Apprenticeship.

Marketing Executive / PR and Comms Level 4 Apprenticeship

Employment opportunities:

  • Part / Full time employment
  • Short fixed-term contract 
  • Freelance 

Want to learn more about our Skills Connect courses?

Complete our contact form below to get in touch with our team.