Remote learning

Skills Bootcamp Introduction to Search Engine Optimisation

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This course is aimed at anyone with an interest in copywriting, digital marketing or running an online business. It is primarily aimed at individuals who are currently unemployed, or are looking to upskill or reskill in digital marketing.

Course details

Course provider: Apprentify

Eligibility - You must be aged 19+ and live in West Yorkshire

Industry: Digital / Tech

Start dates: 15th May, 26th June, 18th September, 30th October, 15th January 2024, 19th February 2024

Duration: 10 sessions, 5 weeks, 2 days per week 

Venue: Remote

Course overview

In today’s digital age more and more businesses are relying on an effective digital presence to stimulate sales and interest. Our Digital Skills Bootcamp in Search Engine Optimisation (SEO) provides the skills you need to pursue a career in marketing.

Unlock the secrets of Technical SEO with Apprentify's Technical SEO Bootcamp! This course is designed for individuals who are looking to upskill or reskill in digital marketing, with a focus on those who are currently unemployed. You'll gain a deep understanding of how search engines process data and queries, and how you can use this knowledge to improve your website's SEO.

By the end of the course, you'll know how to use SEO audit and analytics tools to enhance your website's visibility, and how SEO fits into a wider marketing strategy. With 10 sessions over 5 weeks, you'll delve into topics like keyword research, copywriting, video content, PR, link building, accessibility, website performance, and more. Don't miss this opportunity to become a technical SEO master!

What you will learn: Over the course of 10 sessions spread over 5 weeks, you will gain a deep understanding of the various elements of SEO and how they interact with each other. You will learn about how search engines process data and queries, and how to optimize your website using techniques such as keyword research, copywriting, video content creation, PR, link building, and more. Additionally, you will explore the role of accessibility and website performance in SEO and understand how to use SEO audit and analytics tools to improve your website's visibility.

Course Outcomes: By the end of the SEO Bootcamp, you will have a solid understanding of the technical aspects of SEO and how to use them to enhance your website's ranking. You will also understand the relationship between SEO and wider marketing strategies and be equipped with the skills to integrate SEO into your overall digital marketing approach. This course will provide you with the knowledge and practical skills to kickstart or enhance your career in digital marketing, and help you stay ahead of the curve in an ever-evolving digital landscape.

What next?

Apprenticeships level 3 in Digital Marketing, Content Producer, SEO Executive, Digital Marketing Assistant


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